We have been working on this for some time. Selling books to the already committed reader is rewarding to an extent but where we can really make a difference is when we can help create a newly enthusiastic reader or resucitate a lapsed reader (principally by helping them find the books that are of greatest interest and are most meaningful to them.)
Here is the context for our thinking:
And here is why the issue is not simply one of giving books away.
Our attempt at a problem statement:
And our initial cut at a root-cause analysis:
And a narrative discussion of these issues:
As always, comments and suggestions in the comment box or directly to email@example.com are welcome.