Sunday, June 28, 2009

Why do so many people read so little?

We have been working on this for some time. Selling books to the already committed reader is rewarding to an extent but where we can really make a difference is when we can help create a newly enthusiastic reader or resucitate a lapsed reader (principally by helping them find the books that are of greatest interest and are most meaningful to them.)

Here is the context for our thinking:

And here is why the issue is not simply one of giving books away.

Our attempt at a problem statement:

And our initial cut at a root-cause analysis:

And a narrative discussion of these issues:

As always, comments and suggestions in the comment box or directly to are welcome.

No comments:

Post a Comment