Saturday, February 23, 2008

Almost too good to believe

From Robert Hendrickson's The Literary Life and Other Curiosities.

In promoting Simon & Schuster's children's book Doctor Dan and the Bandage Man, publisher Richard Leo Simon decided to give away six Band-Aids with each copy. "Please ship half-million Band-Aids immediately," he wired a friend at Johnson & Johnson. He soon received the reply: "Band-Aids on the way. What the hell happened to you?"

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