In promoting Simon & Schuster's children's book Doctor Dan and the Bandage Man, publisher Richard Leo Simon decided to give away six Band-Aids with each copy. "Please ship half-million Band-Aids immediately," he wired a friend at Johnson & Johnson. He soon received the reply: "Band-Aids on the way. What the hell happened to you?"
Saturday, February 23, 2008
Almost too good to believe
From Robert Hendrickson's The Literary Life and Other Curiosities.